Passionate professionals dedicated to the art and science of makeup
MidPoint Value was founded in 2018 with a simple yet powerful vision: to transform how people experience makeup. What began as a small team of passionate makeup artists has grown into a collective of diverse visagistes, each bringing unique skills and perspectives to our craft.
We believe that makeup is both an art form and a powerful tool for self-expression. Our approach balances technical expertise with creative vision, allowing us to create looks that are not only beautiful but meaningful to each client we serve.
From bridal parties to editorial photoshoots, from corporate events to personal makeup lessons, we approach each assignment with the same level of dedication and attention to detail. Our commitment to excellence has made us one of the most sought-after makeup artistry teams in the region.
We listen carefully to understand your vision, preferences, and concerns, creating personalized looks that make you feel confident and beautiful.
We stay at the forefront of industry trends, techniques, and product innovations through ongoing education and professional development.
We use only premium, professional-grade products that deliver superior performance, longevity, and skin compatibility.
We adapt our techniques and approach to suit various settings, from natural daylight to professional studio lighting to evening events.
Founder & Creative Director
With over 15 years of experience in the fashion and beauty industry, Victoria brings visionary leadership and exceptional artistry to every project. Her work has been featured in multiple international publications.
Senior Makeup Artist
Specializing in bridal makeup and editorial work, Sophia brings a refined aesthetic and meticulous attention to detail to every client. Her background in fine arts informs her unique approach to color theory and composition.
Special FX Specialist
With a background in theatrical makeup and special effects, James brings innovative techniques and creative solutions to our more avant-garde projects. His work spans fashion, film, and editorial domains.
Beauty Education Specialist
Emma leads our education initiatives, conducting workshops and private lessons. With a certification in adult education and extensive makeup experience, she excels at translating complex techniques into accessible knowledge.
Beauty & Fashion Photographer
David collaborates closely with our makeup team, bringing a photographer's perspective to our creative process. His understanding of lighting and composition helps our artists create looks that translate beautifully to camera.
Our team holds certifications from prestigious makeup academies and industry training programs, ensuring technical excellence and safety standards.
Our artists maintain memberships with professional makeup and beauty associations, keeping us connected to industry standards and innovations.
We invest in regular masterclasses and advanced training to stay current with evolving techniques, products, and industry best practices.
Members of our team have received specialized training in areas such as prosthetics, airbrush techniques, and makeup for specific skin conditions.
Contact us today to schedule a consultation or book your appointment with one of our professional visagistes.
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